The Seven Keys to Managing Strategic Accounts





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Copyright 2003 by The McGraw-Hill Companies, Inc.

All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

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ISBN 0-07-141752-4

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Library of Congress Cataloging-in-Publication Data

 Sherman, Sallie.     The seven keys to managing strategic accounts / by Sallie Sherman, Joseph Sperry, and Sam Reese.       p. cm. Includes bibliographical references. 

ISBN 0-07-141752-4 (hardcover : alk. paper)

1. Selling—Key accounts. 2. Marketing—Key accounts 3. Strategic planning. I. Sperry, Joseph. II. Reese, Sam (Samuel J.) III. Title.

HF5438.8.K48S54 2003



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The Seven Keys to Managing Strategic Accounts
The Seven Keys to Managing Strategic Accounts
ISBN: 0071417524
EAN: 2147483647
Year: 2003
Pages: 112

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