Advertising s Second Heyday

Advertising's Second Heyday

The Internet boom marked advertising's second heyday! I haven't witnessed as many innovative spots since the golden age of Alka Seltzer's "Some spicy meatball," Volkswagen's "Think small," and Coke's "It's the real thing." For the first time in decades market research took a back seat to creativity once again! My friends in the business tell me it was reminiscent of the good old days, only this time the client wasn't some stodgy frat boy from the Midwest. He or she was a twenty-something multimillionaire from Silicon Valley who had no qualms about pushing the envelope. That was the mandate for ad agencies during the Internet boom. So many IPOs vied for airtime that advertising's primary mission was to cut through the clutter!