Table of Contents

A Business and Its Beliefs: The Ideas That Helped Build IBM
by Thomas J. Watson, Jr.	ISBN:0071418598
McGraw-Hill 2003 (110 pages)
This new edition reintroduces the author's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM is also highlighted.

Table of Contents
	A Business and Its Beliefs—The Ideas That Helped Build IBM
	Part I - The Heritage and the Challenge
	Chapter 1	-	Bringing Out the Best
	Chapter 2	-	Helping Men Grow
	Chapter 3	-	Service and Superiority
	Chapter 4	-	The New Environment
	Chapter 5	-	What Growth and Change have Taught Us
	Part II - The Broader Purpose
	Chapter 6	-	Changing Expectations
	Chapter 7	-	New Problems, New Approaches