For Strategists

I l @ ve RuBoard

The 11 Immutable Laws of Internet Branding , by Al Ries and Laura Ries, HarperBusiness, 2000.

Short and easy to read, this book is a slap in the face to traditional wisdom about what the Internet means to companies. Every step of the XP process is aimed at delivering business value. No strategist should tell a client what to do with her site without pondering this book for a while.

I l @ ve RuBoard


Extreme Programming for Web Projects
Extreme Programming for Web Projects
ISBN: 0201794276
EAN: 2147483647
Year: 2003
Pages: 95

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