Often, the process of risk management is perceived as negative and, in fact, it does focus on what can go wrong rather than what can go right. However, it is important for you and your project sponsor to realize that proactive reduction of risk before the project starts is more effective and less expensive than reactive reduction of risk impact during the project. We have found that in many companies, there is a tendency to see the process of risk assessment, risk memorandums, and so on as "wimpy" and "butt-covering." Although we find this attitude unbelievable and unprofessional, in the macho, go for it, cracking-an-all-nighter culture of many companies, we can certainly see why such a view exists. In our workshops, we use the example of Indiana Jones running down numerous tunnels, ducking the horrible things that spring out of walls, leaping over pits, and mixing with spiders, snakes , rats, and so on as the exemplar of the project hero. However, we also make the point that in Indy's projects, his team often ends up impaled, the precious artifact he went into the tunnel after is either lost or stolen by his enemies, and, most important, the most interesting archeological find ”the tunnel itself ”is destroyed . As we discussed in the last chapter, in the real world, these projects fail. It's just in the movies that they work. Don't be an Indiana Jones. Analyze your risks before going into your project, take some protection with you, and have a "beam me up" mechanism. You owe it to your team, your stakeholders, and your company.
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