| Naturally, it costs money to open an eBay Store. (eBay isn't in this for the betterment of mankind, after all.) You pay a monthly fee to be an eBay Store merchant, and there are three subscription levels to choose from, as shown in Table 21.1. Table 21.1. eBay Stores Subscription Levels | Subscription | Price | Description | | Basic | $9.95/month | Store listed in every category directory where you have items listed; position based on number of items listed | | Featured | $49.95/month | All features of Basic, plus store rotated through a special featured section on the eBay Stores home page; store receives priority placement in Related Stores section of search and listings pages; store featured within the top-level category pages where you have items listed; you can cross-sell products on view item pages; and you receive monthly eBay Marketplace Information reports | | Anchor | $499.95/month | All features of Featured, plus premium placement in Related Stores section of search and listings pages; and your store logo will rotate through category directory pages (1 million impressions monthly) | You also have to pay eBay for each item you list and each item you sell ”just as in a normal auction. The difference is you're not listing for a (relatively short) auction; you're listing for longer- term inventory. Table 21.2 details the insertion fees that eBay charges for eBay Stores listings. Note that eBay allows listings of up to 120 days in length ”although the longer listings carry an insertion fee surcharge. Table 21.2. eBay Stores Insertion Fees | Listing Length | Insertion Fee (Plus Surcharge) | | 30 days | $0.05 | | 60 days | $0.05 + $0.05 | | 90 days | $0.05 + $0.10 | | 120 days | $0.05 + $0.15 | For every item you sell in your eBay Store, eBay charges a final value fee. Table 21.3 lists these selling charges. Table 21.3. eBay Stores Final Value Fees | Closing Value | Fee | | $0.01 “$24.99 | 5.25% | | $25.00 “$999.99 | 5.25% on first $25 plus $2.75% on remaining balance | | $1,000 and up | 5.25% on first $25 plus $2.75% on the part between $25 and $1,000 plus 1.5% on remaining balance | eBay Stores also offers a full assortment of listing upgrades, just like the ones you can use in regular eBay auctions. These enhancements ”gallery, bold, highlight, and so on ”are priced according to the length of your listing. You can also offer multiples of the same item in Dutch auction format. |
