Conclusion

As you can see, pitching has become a long, drawn out, and complex process and should never be taken lightly. Rather than being part of the overall development process, think of it as a development process in its own right.

Planning is absolutely essential, especially because development at this stage comes straight off your top line, so any time and effort wasted merely increases your overheads and adds to the already prevalent risks.

While following these guidelines gives no guarantee of success, at the very least it will help you to maximize the effectiveness of your pitching process and minimize the time wasted both internally and when awaiting feedback... And as we all know, when it comes to game development, time really is money.