Putting Your Small Business on the Web
Putting Your Small Business on the Web
ISBN: 0201717131
EAN: 2147483647
EAN: 2147483647
Year: 1999
Pages: 83
Pages: 83
Authors: Maria Langer
- Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing
- Table of Contents
- Copyright
- Acknowledgments
- Introduction: Start Here
- Putting Your Small Business on the Web
- About the Author
- Who Am I?
- Why I Wrote This Book
- How You Can Contact Me
- Part I: Overview
- Chapter 1. Internet Basics
- Internet 101
- The World Wide Web
- Web Usage
- Food for Thought
- Chapter 2. What the Web Can-and Can t-Do for You
- What the Web Can Do
- What the Web Can t Do
- Food for Thought
- Chapter 3. What It Costs
- Site Design Construction
- Site Setup Hosting
- Site Maintenance
- Additional Fees Hidden Costs
- Food for Thought
- Chapter 4. Web Hosting Options
- ISP Web Hosting
- Server Co-Location
- On-Premises Server
- Food for Thought
- Part II: Building Your Site
- Chapter 5. Site Content
- The Bare Minimum
- Meeting Your Objectives
- Content Responsibility
- Food for Thought
- Chapter 6. Interface Elements Features
- Basic Elements
- Form-Based Elements Features
- Other Features
- Food for Thought
- Chapter 7. Site Page Design
- Developing the Right Look
- Effective Navigation
- Food for Thought
- Chapter 8. Saving Money by Doing It Yourself
- Building Web Pages: An Overview
- Web Authoring Tools Techniques
- Tips for Doing It Right
- Food for Thought
- Chapter 9. Working with a Web Designer
- Finding a Web Designer
- Staying In Control
- Food for Thought
- Part III: Going Online
- Chapter 10. Uploading Your Site
- All about FTP
- Uploading Updating Your Site
- Food for Thought
- Chapter 11. Directing Visitors to Your Site
- Promoting Your Site
- Getting Found
- Food for Thought
- Chapter 12. Maintaining Your Site
- Updating Site Content Features
- Monitoring Usage
- Food for Thought
- Part IV: Appendixes
- Appendix A. Bibliography
- Appendix B. Web Sites Pages
- Examples
- Resources
- index
- index_A
- index_F
- index_K
- index_L
- index_M
- index_T
- index_U
Putting Your Small Business on the Web
ISBN: 0201717131
EAN: 2147483647
EAN: 2147483647
Year: 1999
Pages: 83
Pages: 83
Authors: Maria Langer
- Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
- Chapter II Information Search on the Internet: A Causal Model
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment