5.4. Placing CPC Ads on Your Site
You'll need to take the following fairly simple steps to place CPC ads on your site:
5.4.1. Signing Up
Most CPC ad programs provide a mechanism for you to sign up online using a straightforward mechanism such as the one used by the AdBrite program, shown in Figure 5-2.
Figure 5-2. Simple contact information plus a tax ID number is all you need to enroll in a CPC program
You'll also need to provide contact information, who you want checks made out to, and a tax identification number (either a social security number or an employer identification number).
In addition, major programs such as Google will want at least one web site URL. They will manually vet the site for compliance with program content policies before accepting you into the program.
5.4.2. Selecting Ad Formats
Once you've been accepted, you can go ahead and choose ad formats meaning size of the ad unit and number of adsand colors for your site.
Most programs provide many sizes of ad units to choose from and a wide variety of preselected color schemes. Figure 5-3 shows the AdPoint program ad generator.
Figure 5-3. Most ad generators, like the ones provided by AdPoint, provide you with a great many ad format and color choices
5.4.3. Adding Code to Your Pages
Once you've selected your ad format and colors, simply copy the code provided into your web pages where you'd like the ad units to appear.
For example, an AdBrite ad unit looks like this in code:
With the code copied into your web pages, and the web pages placed on your server, the CPC ad units are displayed, like the AdBrite unit shown in Figure 5-4.
Figure 5-4. If this ad group in AdBrite's default style doesn't go with the look of your site, you can edit the styles to change its appearance