Section 5.5. Action Items


5.5. Action Items

Here are some action items you may wish to take to make (more) money from CPC ads:

  • Understand the logic behind CPC and contextual ad programs.

  • Create a realistic plan based on the revenue you can expect from CPC advertising.

  • Enroll your site in a CPC ad program.

  • Use a server-side include so that the CPC ad code is replicated across your site.

  • Choose ad format and colors to match or complement your site design.

  • If your site has enough volume to make it feasible, investigate CPM advertising programs.



Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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