process GLOBAL VISUAL LANGUAGE

It's one thing to formulate theories about communication; it's quite another to implement them. At hillmancurtis.com, we've developed a four-stage process, which we use to bring the theory into reality:

• Working toward a global visual language

• Respecting the technical environment

• Addressing the multitasking attention deficit

• Identifying the emotional center

As we begin to create the work, we filter every design approach through each of these four central guideposts. Each pass through our four key points hones the design more sharply and serves to keep us targeted toward the final goal.