Table of Contents

The Tech-Savvy Real Estate Agent
By Galen Gruman Realtor
...............................................
Publisher: Peachpit Press
Pub Date: March 22, 2006
Print ISBN-10: 0-321-41366-0
Print ISBN-13: 978-0-321-41366-6
Pages: 256

Table of Contents  | Index

		Copyright
		Acknowledgments
		Introduction
			Technical Opportunities in Real Estate
		Part 1:  Creating the Right Work Environment
			Chapter 1.  The Right Office Tools
				Choosing the Right Hardware
				Choosing the Right Software
				Making Your Home Office Safe and Comfortable
				Getting Effective Technical Support
			Chapter 2.  The Right Connections
				Choosing the Right Phones
				Choosing the Right Internet Connections
				Working in Multiple Locations
			Chapter 3.  Working with Electronic Media
				Working with Digital Photography
				Working with Electronic Documents
				Working with Print Layout Tools
				Working with Web Creation Tools
		Part 2:  Marketing Yourself More Effectively
			Chapter 4.  Effective Web Sites
				Setting Up a Web Presence
				Elements of a Good Site
			Chapter 5.  Online Marketing Techniques
				Leading People to Your Site
				Outreach via E-Mail
			Chapter 6.  High-Tech Marketing Collaterals
				A Range of High-Tech Options
				Working with Virtual Tours
				Working with Disc Tours
				Working with Property Web Sites
				Working with Seller Presentations
				Working with Other Options
			Chapter 7.  Managing Marketing Campaigns
				Where Technology Can Help
				Building Contact Lists
				Delivering Campaign Materials
				Evaluating Campaigns' Effectiveness
		Part 3:  Facilitating Your Communications
			Chapter 8.  Managing Your Contacts
				Using Contact Managers and Databases
				Using Communications Services
			Chapter 9.  Communicating Better with Clients
				Where Technology Applies
				Using E-Mail to Stay Close
				Providing Personal Client Web Pages
				Using PDF Files to Deliver Information
				Using MLS and Broker Client-Notification Options
		Part 4:  Marketing Transactions Effectively
			Chapter 10.  Managing Your Tasks and Transactions
				Using Tools to Manage Tasks
				Using Transaction Software
				Creating Digital Transaction Libraries
		Part 5:  Tying It All Together
			Appendix A.  Digital Workflow for Marketing
				Plan the Campaign
				Create and Distribute the Materials
				Evaluate Your Campaign
			Appendix B.  Digital Workflow for Serving Buyers
				Educate the Buyer
				Communicate Better
				Manage the Transaction
			Appendix C.  Digital Workflow for Serving Sellers
				Educate the Seller
				Communicate Better
				Manage the Transaction
			Appendix D.  Defining Terms
			Appendix E.  The CD
				Folder contents
				How to Use the CD
				Web Page Contents
		Index