How the World Wide Web Works
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How Personal & Internet Security Works
ISBN: 0789735539
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 161
Pages: 161
Authors: Preston Gralla
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XII Web Design and E-Commerce
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment