APPENDIX

Ownership of Online Travel Agents and Major GDS

Online Agency (Market Share[i])	Owning/Partner GDS (Market Share[ii])	Part-Owners	Notes
Travelocity.com (39%)	Sabre (50%)	American (divested)[iii]	Sabre manages US Airways reservations systems. Yahoo.com is also a strategic partner.
Trip.com (4%[iv])	Galileo (24%)	United Cendant	Also operates cheaptickets.com
OneTravel.com	Amadeus (8%)	Air France, Iberia, Lufthansa	Acquired Advantage Travel, a large Texas travel agency and have a strategic partnership with Terra Lycos[v].
Orbitz.com (Kasper (2000) predicts 2% share by 2004)		American, Continental, Delta, United, Northwest	Orbitz "reengineer older technologies", using their own software, to avoid Computer Reservation System fees
Expedia.com (24%)	Worldspan[vi]	USA Networks Inc.[vii]	Microsoft market Expedia through their MSN network. Ticketmaster is a strategic partner.
	Worldspan (18%)	Northwest, Delta, TWA	TWA merged with American Airlines in 2001
Priceline.com (10%)	Strategic alliance with OneTravel.com announced in 2001		Almost 20% of business comes from online partner sites such as AOL and Travelocity.comv[vii]
Biztravel.com		Rosenbluth[ix]	Discontinued operations, Sept. 2001
[i]Year 2000 online travel sales market share figures, obtained from Kasper (2000). [ii]Year 2000 GDS bookings market share figures, derived from Sabre investor relations section on corporate website. [iii]American turned Sabre into an independent company in March 2000. [iv]The market share figure given is that of CheapTickets.com, another brand used by the same company. [v]Terra Lycos is the world's third largest Internet portal (according to the Amadeus corporate website). [vi]Worldspan is a key strategic business partner of Expedia.com, but not owner. [vii]USA Networks Inc., a Microsoft business partner, acquired Expedia from Microsoft in July 2001. [vii]Source: Priceline.com corporate website [ix]Rosenbluth is a large bricks-and-mortar travel agent.

Sources of Information: Heartland (2001), airlines' and their business partners' corporate websites.