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Library of Congress Cataloging-in-Publication Data
Copyright © 2007 Luke Hohmann
All rights reserved. Printed in the United States of America. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, write to:
Pearson Education, Inc.
Text printed in the United States on recycled paper at R. R. Donnelley in Crawfordsville, Indiana.
I dedicate this book to my wife Jena, who believed in this book and gave me the time I needed to write it. Thank you, my love. This book would not exist without your help.
I also dedicate this book to everyone who wishes to create innovative products and services through better understanding of their customers. This book is for you.