Copyright

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed with initial capital letters or in all capitals.

The author and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information or programs contained herein.

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       Library of Congress Cataloging-in-Publication Data

Hohmann, Luke.
 Innovation games : creating breakthrough products and services / Luke Hohmann.
   p. cm.
 ISBN 0-321-43729-2 (pbk. : alk. paper)  1.  New products. 2.  Production management. 3.  Games.  I. Title.
 TS170.H64 2006
 658.4'0353--dc22
                                 2006019692

Copyright © 2007 Luke Hohmann

All rights reserved. Printed in the United States of America. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, write to:

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     Boston, MA 02116
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Text printed in the United States on recycled paper at R. R. Donnelley in Crawfordsville, Indiana.
First printing, September 2006

Dedication

I dedicate this book to my wife Jena, who believed in this book and gave me the time I needed to write it. Thank you, my love. This book would not exist without your help.

I also dedicate this book to everyone who wishes to create innovative products and services through better understanding of their customers. This book is for you.