Role of Type

While many people rely on pictures to tell a story, there's just no getting around the use of type. Sure, a picture of a bus on a street sign would clue most into realizing they were at a bus stop, but you couldn't stop there. Without a few letters and numbers used properly, you'd have little confidence in the route or timing of the service. It is proper use of type that we must rely on to communicate vital information to our audiences. If we can combine this functional purpose with a better sense of style and control, then we can move our designs into a more "professional-looking" space.

©ISTOCKPHOTO/VLADIMIR TITARENKO