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Search Engine Visibility (2nd Edition)

ISBN: 0321503244
EAN: 2147483647

Year: 2003
Pages: 111

Authors: Shari Thurow

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• Main Page
• Table of content
• Copyright
• Look for This Related Title from New Riders:
• About the Author
• About the Technical Reviewers
• Acknowledgments
• Tell Us What You Think
• Foreword
• Introduction
• How This Book Is Organized
• Companion Web Site
• Part 1. Before You Build
• Introduction
• Why Search Engine Visibility Is Important
• Understanding the Search Services
• Web Design Rules
• Conclusion
• Part 2. How to Build Better Web Pages
• Introduction
• Text Component
• Keyword Placement
• Link Component
• Navigation Schemes
• Popularity Component
• Compromising Between Marketing and Design
• Conclusion
• Part 3. Page Design Workarounds
• Introduction
• Bells and Whistles That Can Hurt More Than Help
• JavaScript and Search Engine Visibility
• Cascading Style Sheets (CSS)
• Frames and Search Engine Visibility
• Flash Sites and Search Engine Visibility
• Dynamic Web Pages
• Server-Side Includes (SSI)
• Optimizing PDF Documents
• Conclusion
• Part 4. After Your Site Is Built
• Introduction
• Directory Submission
• Search Engine Submission
• Monitoring Your Site Statistics
• How to Resubmit a Site
• Site Maintenance
• Conclusion
• Part 5. Best Practices: The Dos and Don ts of Search Engine Marketing
• Introduction
• What Exactly Is Spam?
• Types of Spam
• Deconstructing Common Misconceptions
• Conclusion
• Part 6. Resources
• Introduction
• Web Sites
• Books
• Glossary
• Numeric
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• X
• Z
• Chapter 1, excerpted from Speed Up Your Site: Web Site Optimization
• Response Time: Eight Seconds, Plus or Minus Two
• Index
• Index SYMBOL
• Index A
• Index B
• Index C
• Index D
• Index E
• Index F
• Index G
• Index H
• Index I
• Index J
• Index K
• Index L
• Index M
• Index N
• Index O
• Index P
• Index Q
• Index R
• Index S
• Index T
• Index U
• Index V