Companion Web Site

To supplement this book, I have created a companion web site at www.searchenginesbook.com/. As you know, search engines change all the time, and some of the content in this book can become outdated as soon as search engines and directories change partnerships, new search engines emerge, and so on. The companion web site will contain the most recent tips and guidelines for optimization.

In addition, note that HTML code, style sheets, and JavaScript can be difficult to retype. Thus, I am creating the companion site for you to use in your site designs. For example, if I find that a rollover script is more search engine friendly than other scripts, I will post that information (and the code for the script) on the companion site for your use. Furthermore, search engines are becoming increasingly better at indexing different types of web pages and documents. As the search engines continually develop, so to will search engine “friendly web design tips. Any new or updated information will be presented on the companion site.