Main Page


   
  Table of Contents
  Index
Search Engine Visibility
By Shari  Thurow
   
Publisher : New Riders Publishing
Pub Date : January 07, 2003
ISBN : 0-7357-1256-5
Pages : 320


Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors , and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own.


   
  Table of Contents
  Index
Search Engine Visibility
By Shari  Thurow
   
Publisher : New Riders Publishing
Pub Date : January 07, 2003
ISBN : 0-7357-1256-5
Pages : 320


      Copyright
      Look for This Related Title from New Riders:
      About the Author
      About the Technical Reviewers
      Acknowledgments
      Tell Us What You Think
      Foreword
      Introduction
        How This Book Is Organized
        Companion Web Site
     
      Part  1.   Before You Build
        Introduction
        Why Search Engine Visibility Is Important
        Understanding the Search Services
        Web Design Rules
        Conclusion
     
      Part  2.   How to Build Better Web Pages
        Introduction
        Text Component
        Keyword Placement
        Link Component
        Navigation Schemes
        Popularity Component
        Compromising Between Marketing and Design
        Conclusion
     
      Part  3.   Page Design Workarounds
        Introduction
        Bells and Whistles That Can Hurt More Than Help
        JavaScript and Search Engine Visibility
        Cascading Style Sheets (CSS)
        Frames and Search Engine Visibility
        Flash Sites and Search Engine Visibility
        Dynamic Web Pages
        Server-Side Includes (SSI)
        Optimizing PDF Documents
        Conclusion
     
      Part  4.   After Your Site Is Built
        Introduction
        Directory Submission
        Search Engine Submission
        Monitoring Your Site Statistics
        How to Resubmit a Site
        Site Maintenance
        Conclusion
     
      Part  5.   Best Practices: The Dos and Don'ts of Search Engine Marketing
        Introduction
        What Exactly Is Spam?
        Types of Spam
        Deconstructing Common Misconceptions
        Conclusion
     
      Part  6.   Resources
        Introduction
        Web Sites
        Books
     
      Glossary
        Numeric
        A
        B
        C
        D
        E
        F
        G
        H
        I
        J
        K
        L
        M
        N
        O
        P
        Q
        R
        S
        T
        U
        V
        W
        X
        Z
     
      Chapter 1, excerpted from Speed Up Your Site: Web Site Optimization
        Response Time: Eight Seconds, Plus or Minus Two
     
      Index