Table of content

	Table of Contents
	Index

Search Engine Visibility
By Shari  Thurow
Publisher	: New Riders Publishing
Pub Date	: January 07, 2003
ISBN	: 0-7357-1256-5
Pages	: 320

		Copyright
		Look for This Related Title from New Riders:
		About the Author
		About the Technical Reviewers
		Acknowledgments
		Tell Us What You Think
		Foreword
		Introduction
			How This Book Is Organized
			Companion Web Site
		Part  1.   Before You Build
			Introduction
			Why Search Engine Visibility Is Important
			Understanding the Search Services
			Web Design Rules
			Conclusion
		Part  2.   How to Build Better Web Pages
			Introduction
			Text Component
			Keyword Placement
			Link Component
			Navigation Schemes
			Popularity Component
			Compromising Between Marketing and Design
			Conclusion
		Part  3.   Page Design Workarounds
			Introduction
			Bells and Whistles That Can Hurt More Than Help
			JavaScript and Search Engine Visibility
			Cascading Style Sheets (CSS)
			Frames and Search Engine Visibility
			Flash Sites and Search Engine Visibility
			Dynamic Web Pages
			Server-Side Includes (SSI)
			Optimizing PDF Documents
			Conclusion
		Part  4.   After Your Site Is Built
			Introduction
			Directory Submission
			Search Engine Submission
			Monitoring Your Site Statistics
			How to Resubmit a Site
			Site Maintenance
			Conclusion
		Part  5.   Best Practices: The Dos and Don'ts of Search Engine Marketing
			Introduction
			What Exactly Is Spam?
			Types of Spam
			Deconstructing Common Misconceptions
			Conclusion
		Part  6.   Resources
			Introduction
			Web Sites
			Books
		Glossary
			Numeric
			A
			B
			C
			D
			E
			F
			G
			H
			I
			J
			K
			L
			M
			N
			O
			P
			Q
			R
			S
			T
			U
			V
			W
			X
			Z
		Chapter 1, excerpted from Speed Up Your Site: Web Site Optimization
			Response Time: Eight Seconds, Plus or Minus Two
		Index