Bells and Whistles That Can Hurt More Than Help


Bells and Whistles That Can Hurt More Than Help

Flash, DHTML, JavaScript rollovers, style sheets, and animation can add style and pizzazz to a web site. They can help your site visitors understand the navigation scheme better and make a site easier to read. Thus, "bells and whistles" are not necessarily bad items to add to a site ”if they enhance the user experience.

However, bells and whistles can interfere with a search engine marketing campaign. Search engines always look for text on a web page, and some web site designs present the search engines with no text to index, as is the case with many Flash designs. Some site designs contain keyword-rich text, but some design and navigation choices do not give the search engine spiders easy access to that text.

Technical choices or methods for building a web site can also interfere with how well a search engine can spider a site. In other words, the design of Flash navigation buttons is not problematic for the search engines, but the actual Flash technology used to produce the navigation buttons is .

The best design solution involves planning. If you know your company is going to use search engine marketing as part of its online marketing strategy, creating search engine “friendly design templates can save your company considerable time and expense. However, if you already have a site and do not wish to modify its design too much, this section offers some simple page design workarounds that can help your site attain greater search engine visibility.



Search Engine Visibility
Search Engine Visibility (2nd Edition)
ISBN: 0321503244
EAN: 2147483647
Year: 2003
Pages: 111
Authors: Shari Thurow

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