Conclusion

Utilizing spam techniques does not guarantee that your web pages get top search engine positions. Even if spam techniques work, the search engine positions are short-lived. After the search engines or competitors discover the spam, the site(s) utilizing spam are either penalized or permanently banned from the search engines. Then the spammers have to build another web site, another set of web pages, and begin the whole search engine marketing process all over again. This cat-and-mouse game can become very time consuming and expensive.

Web pages with quality content and an acceptable search engine “ friendly design consistently perform better on the search engines than spam pages. Because the pages contain quality content and the search engines have access to that quality content, there is no cat-and-mouse game. Sites that are optimized from the very beginning of the design and redesign process need little tweaking after the foundation is in place. Building a site for your target audience and following search engine best practices is one of the most cost-effective components of a search engine marketing campaign.