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Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Agile Project Management: Creating Innovative Products (2nd Edition)
The Guiding Principles of Agile Project Management
Deliver Customer Value
Phase: Speculate
Judgment Required
Phase: Adapt
CISSP Exam Cram 2
BUSINESS CONTINUITY PLANNING
We Want to Hear from You!
Taking the Exam
Business Continuity Plan (BCP)
Cryptographic Attacks
C++ GUI Programming with Qt 3
Implementing the File Menu
The Central Widget
Creating Custom Widgets
Multithreading
Communicating with the GUI Thread
Java How to Program (6th Edition) (How to Program (Deitel))
Floating-Point Numbers and Type double
break and continue Statements
Key-Event Handling
Thread Synchronization
Exercises
Cisco Voice Gateways and Gatekeepers
Number Expansion
Configuring the Gateway to Use a Tcl Script
Restrictions and Caveats
Gatekeeper Configuration
Review Questions
GO! with Microsoft Office 2003 Brief (2nd Edition)
Project 2B. Research Paper
Performance Assessments
Project 2A. Teenagers
Objective 5. Move and Copy Text
Objective 8. Apply an Animation Scheme
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