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The Moral Advantage: How to Succeed in Business by Doing the Right Thing

ISBN: 1576752062
EAN: 2147483647

Year: 2006
Pages: 79

Authors: William Damon

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• Table of Contents
• BackCover
• The Moral Advantage--How to Succeed in Business by Doing the Right Thing
• Preface
• Introduction: Success and Satisfaction in Business
• Three Assumptions about Everyday Morality
• The Philanthropic Solution
• Chapter 1: Leading Lights
• Chapter 2: The Moral Advantage
• The Cynical View of Morality in Business
• Morality in Business Reconsidered
• The Four Dimensions of Business Morality
• Using the Four Moral Dimensions to Build a Rewarding Career
• The Development of Moral Identity
• The Importance of Moral Identity in Business and in Life
• Chapter 3: Generative Morality: Acts of Creation
• Gloria Falla
• Dame Anita Roddick
• John Sperling
• Mike Murray
• Chapter 4: Empathic Morality and the Golden Rule
• The Golden Rule s Empathic Heart and Soul
• Using Empathy and the Golden Rule Successfully
• Using the Golden Rule to Solve Difficult Management Problems
• Using the Golden Rule to Clarify the Mission of One s Business
• The Golden Rule as a Way of Life
• Chapter 5: Business Ethics That Come Naturally
• The Practical Value of Ethics in Business
• Ethics as a Preemptive Choice
• Ethics and the Purposeful Life
• Ethics and Personal Growth
• Ethics and Faith
• Ethics, Character, and Integrity
• Chapter 6: Philanthropy in Business: Doing It Right
• Why Philanthropy Is Important for People in Business
• Philanthropy: Not a Quick and Easy Way to Solve the World s Problems
• Philanthropy Is an Intervention
• Philanthropy s Darker Side: The Well-Intentioned Harm
• Types of Philanthropic Harm
• How to Do Good Work in Philanthropy
• Chapter 7: Forging a Moral Identity in Business
• Misdirections of a Personal Kind
• Misdirections on a Broader Scale
• In Pursuit of Moral Identity
• How to Forge a Moral Identity in Business: A Ten-Point Approach
• Notes
• Introduction
• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6
• Chapter 7
• Index
• Index_B
• Index_C
• Index_D
• Index_E
• Index_F
• Index_G
• Index_H
• Index_I
• Index_J
• Index_K
• Index_L
• Index_M
• Index_N
• Index_O
• Index_P
• Index_R
• Index_S
• Index_T
• Index_U
• Index_V
• Index_W
• List of Figures
• List of Tables