List of Figures

Chapter 1: Leading Lights

Lars Kolind

Max DePree

Robert Greenleaf

Chapter 2: The Moral Advantage

Figure 1: The Pyramid of Business Moralities

Chapter 3: Generative Morality: Acts of Creation

Gloria Falla

Dame Anita Roddick

John Sperling

Mike Murray

Chapter 4: Empathic Morality and the Golden Rule

Leon Gorman

Mike Markkula

Mike Hackworth

Dyana King

Rebecca Kaufman

Susan Davis

Julie Pearl

Chapter 5: Business Ethics That Come Naturally

Akosua Barthwell Evans

Amy Francetic with daughter Lucy

C. William Pollard

Norm Augustine

Dickie Sykes

Richard Jacobsen