Markkula, Mike, 92–93
Means vs. ends, 11, 57, 158
Mentors
anti-, 114–15, 149–50
being, 158–59
finding, 156
role of, 111–12
Michigan, University of, 109
Microsoft, 83–84
Mission, clarifying, 101–3
Mistakes, making and learning from, 148–55
Mixed motives
in business, 12–14, 28
good work arising from, 10–12
in philanthropy, 128, 145
prevalence of, 9, 10
Moneymaking
as goal, 4–5, 152
morality and, 13–14, 44–45
success vs., x–xi
Moral advantage
claims implied by, 42–43
definition of, x, 4
as powerful force, 8, 45–46
Moral identity
business morality pyramid and, 59
definition of, 56
development of, 55–59, 149, 155–59
importance of, 59–63
in organizations, 62
Moral imagination. See also Generative morality
definition of, 65–66
empathy and, 157
examples of, 51–53, 67–86
Golden Rule and, 102–3, 106
power of, 64–65, 66–67, 157
roles of, 86–87, 157
triggers for, 106
Moral integrity
character and, 35
definition of, 9, 16, 59
development of, 29
honesty and, 16
humility and, 16
requirements for, 9, 16
Morality. See also Business morality
in children, 14–15, 66, 88–89
common misconceptions about, 9–10, 147
definition of, xii–xiii, 9
litmus tests for, 11–12
mixed motives and, 9
moneymaking and, 13–14, 44–45
origins of, 14–15
as a positive force, 14–15
religion and, 35–37
self-interest and, 11, 12
Morgan, J. P., 111
Murray, Mike, 83–86
Murrow, Edward R., 8