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Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney - page 1

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Table of Contents
Table of Contents
BackCover
Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney
Introduction
Part I: The Founder
Chapter 1: America s Famous Old Man
Two Quarters?
Blindsided
Oh My, What a Judge of Character
But He Could Never Manage a Store for Me
Right off the Rack
Chapter 2: Kemmerer
A Simple, Great Formula
Do Not Forsake Me
Mr. Sams, You Mark My Words
Chapter 3: Bumpkins in the Big Apple
The Chance of a Lifetime
The Cold Hand
Enter: The Isaacs Brothers
The Great Watchwords
Good-bye ...
Chapter 4: All Their Managers Are Like Masons
Life of Leisure
The Crash
Birth of a Great Manager
Efficiency, Success, and Sadness
Chapter 5: The Bailout
In Denial
Wiped Out
The Helping Hand
Brother, Come Join Us and Know Peace
Part II: The Visionary
Chapter 6: Socratic Method
Sophistication
Ticket to Ashtabula
Romance the Trip
I Know He Is
Chapter 7: Their Own Thing
It s a Problem, Jack
Roses at J. C. Penney
Chapter 8: Batten s Ascent
Who Wrote That, Jack?
Brass Down the Hall
Good-bye, Earl
Chapter 9: The Common Touch
Good Men
The Test
The Bombardier
Mature Beyond His Years
My Kingdom for a Store
Albuquerque: Hello and Good-bye
Chapter 10: A Quiet Man
The Life
Hitchcock and Hess
The Break
The House of Boxes
The Man Who Didn t Grow
Nobody Ever Told Me That Before
Chapter 11: The Memo
The Troubleshooter
I Want Cedar Rapids
The Prophecy
Chapter 12: The Transaction Recorder
The Worst Decision IBM Ever Made
The Grocery Bag
Chapter 13: Last of the Good Men
The Women
The Kicker
Symptoms
Blue Blazers and Haute Couture
The Future?
The Revelation
A Plan
Part III: The Betrayer
Chapter 14: New Blood
Bipolar Disorder
Bonehead Moves and Other Mistakes
Wild Horses
Certainly No Way

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Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney - page 1