Sams, Earl Corder, 2, 43
and Berta's illness /death, 33-34
criticisms of, 160
and customer-first precepts, 231
death of, 91
early responsibilities of, 34
and fund-raising for Penney, 44, 49-51, 55-56
and management training program, 87-89
and Penney's breakdown, 58
on Penney's reaction to Berta's death, 37
Penney's recruitment of, 27-29
and Penney's working hours, 33
and public shares in company, 42
and rose bush sale, 83
and Torrey's merchandising style, 39n.2
Scaccia, Don, 176, 180, 182, 185-187
Seibert, Don, 92, 93
and catalog warehouse, 126
early career of, 103-111
funeral of, 280-282
Howell monitored by, 149
management style of, 108-109
merchandising style of, 130
and move to Dallas, 150
on Neppl's move to New York, 118
and second thoughts about Howell, 160n.3
Seibert, Verna, 103, 107, 128
self-improvement correspondence course, 10-11
shareholders meeting (Lenexa), 271-276
Shoener, Mark, 190-191, 194-195, 219-221, 227, 228
shopping-center stores, 100, 113
speaking engagements, rationale for, 214
Spirit of the American Woman campaign, 174-175
sponsorships, 214-215
of Lyn St. James, 174-175
of women's golf events, 192
St. James, Lyn, 174-175, 182
St. Petersburg Times , 258
stock market crash, 42-43, 51-54
strip-center full-line stores, 100
Sullivan, Kathleen, 195, 223