Europe
 | When in Rome or Rio or Riyadh..Cultural Q&As for Successful Business Behavior Around the World | 2004 | 1931930066 |
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- Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VI Web Site Quality and Usability in E-Commerce
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability