This chapter covered a great deal. If you started out having no idea whether your Web site was well indexed, and even less of a clue as to how to fix that, you cannot say that any more.
You learned how to check to be sure your Web site is indexed, and what to do in the unfortunate situation that it's not. You now know exactly how many pages you have in each index and approximately what percentage is indexed (your inclusion ratio). But you also know how to get all of your public pages indexed.
You learned how to recognize spider traps and eliminate them. You know what content spiders ignore. You can create spider paths through your site so that spiders can find every public page. And you got the lowdown on paid inclusionwhy you use it, how it works, and how to take advantage of it.
In short, you've learned how to "kick-start" your organic search efforts, because it all starts with getting your pages included in the organic search index. However, you still have more to learn. In the next chapter, we explain how you know which keywords searchers use and how you should pick the best targets for your search campaigns. After you know that, you need to learn how to change your pages so that they are found for those keywords. So, get ready. It's time for you to discover which keywords your targeted searchers are using.