| | Copyright |
| | Acknowledgments |
| | About the Authors |
| | Preface |
| | Chapter 1. Introduction: Nothing to Hide |
| | | Where We Got Our Data |
| | | Tell Me Again: Why Do I Need to Do User Testing? |
| | Chapter 2. The Web User Experience |
| | | How Well Do People Use the Web? |
| | | User Satisfaction with Web Sites |
| | | How People Use Sites |
| | | Search Dominance |
| | | Scrolling |
| | | Complying with Design Conventions and Usability Guidelines |
| | | Information Foraging |
| | Chapter 3. Revisiting Early Web Usability Findings |
| | | Eight Problems That Haven't Changed |
| | | Technological Change: Its Impact on Usability |
| | | Adaptation: How Users Have Influenced Usability |
| | | Restraint: How Designers Have Alleviated Usability Problems |
| | | Assessing the Fate of the Early Findings |
| | Chapter 4. Prioritizing Your Usability Problems |
| | | What Makes Problems Severe |
| | | The Scale of Misery |
| | | Why Users Fail |
| | | Is It Enough to Focus on the Worst Problems? |
| | Chapter 5. Search |
| | | The State of Search |
| | | How Search Should Work |
| | | Search Interface |
| | | Search Engine Results Pages |
| | | Search Engine Optimization |
| | Chapter 6. Navigation and Information Architecture |
| | | Am I There Yet? |
| | | Match the Site Structure to User Expectations |
| | | Navigation: Be Consistent |
| | | Navigation: Beware the Coolness Factor |
| | | Reduce Clutter and Avoid Redundancy |
| | | Links and Label Names: Be Specific |
| | | Vertical Dropdown Menus: Short Is Sweet |
| | | Multilevel Menus: Less Is More |
| | | Can I Click on It? |
| | | Direct Access from the Homepage |
| | Chapter 7. Typography: Readability & Legibility |
| | | Body Text: The Ten-Point Rule |
| | | Relative Specifications |
| | | Choosing Fonts |
| | | Mixing Fonts and Colors |
| | | Text Images |
| | | Moving Text |
| | Chapter 8. Writing for the Web |
| | | How Poor Writing Makes Web Sites Fail |
| | | Understanding How Web Users Read |
| | | Writing for Your Reader |
| | | Formatting Text for Readability |
| | Chapter 9. Providing Good Product Information |
| | | Show Me the Money |
| | | Win Customer Confidence |
| | | Support Comparison Shopping |
| | | Support Sales with Quality Content |
| | Chapter 10. Presenting Page Elements |
| | | Should You Design for Scrolling? |
| | | Guiding Users, Step by Step |
| | | Keep Like with Like |
| | | Satisfy Your Users' Expectations |
| | | Using White Space |
| | Chapter 11. Balancing Technology with People's Needs |
| | | Use Multimedia When It Benefits Your Audience |
| | | Overcoming Barriers to Multimedia |
| | | Stick to Familiar Interface Conventions |
| | | Avoid Multimedia Excesses |
| | | Make Videos for the Web |
| | | The Practice of Simplicity |
| | | Toward a More Elegant Design |
| | Chapter 12. Final Thoughts: Design That Works |
| | | Test Your Assumptions |
| | Index |