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Part II: What Needs to Change
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Chapter List
Chapter 6: Permission in Action—The Internet as a Permission-Only Zone
Chapter 7: Type, Point, Click, and Send Now—Cheaper and faster than a letter, less intrusive than a phone call, less hassle than a fax
Chapter 8: Who’s Minding the Store?: CMR Is Not About How You Look At Customers—It’s About How Customers Look At You
Chapter 9: Personalization Technology—Boon or Bust? Empowering the Customer Requires More than Just Personalization
Chapter 10: But What About the Loyalty Card?—Does CMR Mean the End of Traditional Loyalty Marketing?
Chapter 11: No Card? No Problem! Customers Tell Us a Lot Without Volunteering Personal Information
Chapter 12: All Cows Look Alike: Brand Building—It Begins and Ends with the Customer
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141
Authors:
Frederick Newell
,
Seth Godin
BUY ON AMAZON
MySQL Stored Procedure Programming
Stored Functions
Conclusion
MySQL Built-in Functions
MySQLdb Basics
Review of ADO.NET Basics
Secure Programming Cookbook for C and C++: Recipes for Cryptography, Authentication, Input Validation & More
Enforcing Strict Conformance to the C++ Standard
Getting the Length of a String
Wrapping Lines in a Text File
Dates and Times
Overloading the Increment and Decrement Operators
Twisted Network Programming Essentials
Finding Answers to Your Questions
Downloading a Web Page
Uploading a File
Using Authentication with Perspective Broker
Downloading Messages from an IMAP Mailbox
File System Forensic Analysis
Hard Disk Technology
Summary
Other Topics
Summary
Introduction
HTI+ Home Technology Integrator & CEDIA Installer I All-In-One Exam Guide
Planning a Structured Wiring Installation
Troubleshooting a Home Communication System
HVAC Controls
Designing a Home Security System
Installing a Home Security System
Microsoft Visual Basic .NET Programmers Cookbook (Pro-Developer)
Files and Directories
Network Programming
Windows Programming
Windows Controls
ASP.NET Web Applications
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