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Part II: What Needs to Change
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Chapter List
Chapter 6: Permission in Action—The Internet as a Permission-Only Zone
Chapter 7: Type, Point, Click, and Send Now—Cheaper and faster than a letter, less intrusive than a phone call, less hassle than a fax
Chapter 8: Who’s Minding the Store?: CMR Is Not About How You Look At Customers—It’s About How Customers Look At You
Chapter 9: Personalization Technology—Boon or Bust? Empowering the Customer Requires More than Just Personalization
Chapter 10: But What About the Loyalty Card?—Does CMR Mean the End of Traditional Loyalty Marketing?
Chapter 11: No Card? No Problem! Customers Tell Us a Lot Without Volunteering Personal Information
Chapter 12: All Cows Look Alike: Brand Building—It Begins and Ends with the Customer
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141
Authors:
Frederick Newell
,
Seth Godin
BUY ON AMAZON
MySQL Stored Procedure Programming
Triggers
Blocks, Conditional Statements, and Iterative Programming
Missing SQL:2003 Features
Date and Time Functions
Conclusion
WebLogic: The Definitive Guide
Software and Versions
WebLogics Classloading Framework
Monitoring a WebLogic Domain
An Overview of Clustering
The XML Registry
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century: Prevention and Detection for the Twenty-First Century
Unauthorized Activity II
Tcpdump
Snort
Security Business Issues
The Future of Intrusion Detection and Prevention
Information Dashboard Design: The Effective Visual Communication of Data
Clarifying the Vision
Thirteen Common Mistakes in Dashboard Design
Exceeding the Boundaries of a Single Screen
Choosing Inappropriate Display Media
Sample Telesales Dashboard
PMP Practice Questions Exam Cram 2
Project Initiation
Project PlanningFacilitating Processes
Exam Prep Questions
Exam Prep Questions
Appendix A. CD Contents and Installation Instructions
MPLS Configuration on Cisco IOS Software
MPLS VPN Routing Model
Command Reference
Command Reference
MPLS Features and Case Studies
Case Study 4: Implementing Layer 3 VPNs over Layer 2 VPN Topologies and Providing L2 VPN Redundancy
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