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Part II: What Needs to Change
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Chapter List
Chapter 6: Permission in Action—The Internet as a Permission-Only Zone
Chapter 7: Type, Point, Click, and Send Now—Cheaper and faster than a letter, less intrusive than a phone call, less hassle than a fax
Chapter 8: Who’s Minding the Store?: CMR Is Not About How You Look At Customers—It’s About How Customers Look At You
Chapter 9: Personalization Technology—Boon or Bust? Empowering the Customer Requires More than Just Personalization
Chapter 10: But What About the Loyalty Card?—Does CMR Mean the End of Traditional Loyalty Marketing?
Chapter 11: No Card? No Problem! Customers Tell Us a Lot Without Volunteering Personal Information
Chapter 12: All Cows Look Alike: Brand Building—It Begins and Ends with the Customer
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141
Authors:
Frederick Newell
,
Seth Godin
BUY ON AMAZON
Network Security Architectures
References
Small Network Edge Security Design
What Is the Campus?
Organizational Realities
Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain
Retail Logistics: Changes and Challenges
The Internationalization of the Retail Supply Chain
Rethinking Efficient Replenishment in the Grocery Sector
Transforming Technologies: Retail Exchanges and RFID
Enterprise Resource Planning (ERP) Systems: Issues in Implementation
Wireless Hacks: Tips & Tools for Building, Extending, and Securing Your Network
Hacks 122: Introduction
Hack 12. Send SMS from Linux
Hack 21. Broadcast Your GPS Position
Hacks 2339: Introduction
Hack 95. Build a Wireless Network for the Large House
Microsoft Office Visio 2007 Step by Step (Step By Step (Microsoft))
Getting Started with Visio 2007
Customizing the Visio Environment
Key Points
Laying Out Office Spaces
Creating Scaled Office Spaces
Understanding Digital Signal Processing (2nd Edition)
SIGNAL PROCESSING OPERATIONAL SYMBOLS
DERIVATION OF THE RADIX-2 FFT ALGORITHM
REFERENCES
Section D.3. THE MEAN AND VARIANCE OF RANDOM FUNCTIONS
Section E.1. USING LOGARITHMS TO DETERMINE RELATIVE SIGNAL POWER
Digital Character Animation 3 (No. 3)
Animation Interfaces
Creating Appealing Poses
Chapter Eight. Animal Motion
Conclusion
Characters and Story
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