Section I: Global Mobile Commerce - Unique Characteristics, Opportunities, Challenges and Limitations
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Chapter List
- Chapter 1: Global Heterogeneity in the Emerging M-Commerce Landscape
- Chapter 2: Assessing the Market Potential of Network-Enabled 3G M-Business Services
- Chapter 3: Mobile E-Commerce and the Wireless Worldwide Web: Strategic Perspectives on the Internet's Emerging Model
- Chapter 4: Opportunities and Limitations in M-Commerce
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Wireless Communications and Mobile Commerce
ISBN: 1591402123
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 139
Pages: 139
- Chapter V Consumer Complaint Behavior in the Online Environment
- Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
- Chapter XV Customer Trust in Online Commerce
- Chapter XVII Internet Markets and E-Loyalty