Books

Don't Make Me Think: A Common Sense Approach to Web Usability
Steve ‚  Krug
New ‚  Riders ‚  Publishing
http://www.stevekrug.com

By revealing how people use web sites, Steve Krug explains how companies can reduce online visitor confusion and frustration. This book describes simple approaches and exercises for team members responsible for their company's web site: designers, programmers, project managers, and marketers. Readers are also taught how to run their own usability tests and evaluate the results. Krug's examples are entertaining as well as educational.

The Invisible Web: Uncovering Information Sources the Search Engines Can't See
Chris ‚  Sherman ‚  and ‚  Gary ‚  Price
CyberAge ‚  Books
http://www.invisible-web.net

Most search engines can't crawl valuable information that is stored inside a web site's database. This means that free content offered by libraries, universities, organizations, and businesses may never be found by online searchers. This book describes how to find and use hidden web resources. The authors include informational resources by particular categories to assist a wide range of searchers .

Net Words: Creating High-Impact Online Copy
Nick ‚  Usborne
McGraw-Hill
http://www.nickusborne.com

This book explains how to write effective copy for web sites, online newsletters, and email campaigns . Nick Usborne discusses why online copywriting is different from standard copywriting, and how marketers can use words to set them apart from their competitors , increase online sales, and improve customer service as well as customer loyalty. In addition to providing examples of good and bad copy to demonstrate his points, he offers a 10-step starting point for overwhelmed copywriters.

Search Engine Visibility
Shari ‚  Thurow
New ‚  Riders ‚  Publishing
http://www.searchenginesbook.com

This book is a guide for creating a web site that appeals to the site's visitors , and helps users find the site in the search engines and directories. It teaches designers, programmers, and online marketers the foundation of a successful search engine optimization strategy. Shari Thurow's book can be used as a roadmap for developing new web sites, or it can be used as a reference guide for web sites that already exist, but with modification can boost their visibility in search engines.

The Unusually Useful Web Book
June ‚  Cohen
New ‚  Riders ‚  Publishing
www.newriders.com

As a reference guide and a do-it-yourself workbook, June Cohen's book outlines the principles of successful web sites. She covers the site development process in four phases: planning, designing, building, and maintaining. Additionally, project leaders can turn to Cohen's "Managing a Web Project and Team" chapter to keep their team on schedule and within budget. Lessons from nearly 50 web veterans are included in this book, providing valuable ideas to large and small companies.