On December 24, 2002, I released the full open source application by creating a simple web site with a ZIP file for download. The lack of foresight of what this would become was extremely evident when you consider the casual nature of this original release. However, as luck would have it, I did do three things right. First, I thought I should leverage the "IBuySpy" brand in my own open source implementation so that it would be immediately obvious that the code base was a hybrid of the original IBuySpy Portal application, an application with widespread recognition in the Microsoft community. The name I chose was IBuySpy Workshop because it seemed to summarize the evolution of the original application — not to mention the fact that the IBSW abbreviation preferred by the community contained an abstract personal reference (SW are my initials). Ironically I did not even have the domain name resolution properly configured for www.ibuyspyworkshop.com when I released (the initial download links were based on an IP address, http://22.214.171.124/ibuyspyworkshop). The second thing I did right was to require people to register on my web site before they were able to download the source code. This allowed me to track the actual interest in the application at a more granular level than simply by the total number of downloads. Third, I publicized the availability of the application in the IBuySpy Portal Forum on www.asp.net (see Figure 1-3). This particular forum was extremely popular at this time; and as far as I know, nobody had ever released anything other than small code snippet enhancements for general consumption. The original post was made on Christmas Eve, December 24, 2002, which had excellent symbolism in terms of the application being a gift to the community.