Chapter 8: Market Entry Strategies and Competitive Advantages in Poland
Chapter 9: Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe
Chapter 10: The Development of the Retail Sector in Poland since 1990
Chapter 11: The Leadership Behaviour of Managers in Austria, the Czech Republic and Poland: An Intercultural Comparison Based on the VroomYetton Model of Leadership and Decision Making
Chapter 12: Remuneration Management in Polish Companies
Chapter 13: Change of Organizational Identity in Polish Enterprises1
Chapter 14: Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments
Chapter 15: How Multinational Corporations Can Upgrade Foreign Subsidiaries: A Case Study from Central and Eastern Europe