Cross-Promoting All Your Auctions

The most obvious place to promote your eBay auctions is on eBay itself. Once you have potential customers interested in one thing you're selling, why not show them what else you have for sale? You'd be surprised how many customers can turn into purchasers of multiple itemsand those extra sales are especially profitable.

Linking to Your Other Auctions

eBay helps you cross-sell in this fashion by including a View Seller's Other Auctions link at the top of all item listing pages, as shown in Figure 24.1. It links to a page that lists all your current auctions.

Figure 24.1. Every item listing page includes a link to your other eBay auctions.

Unfortunately, many buyers tend to overlook this link, so you might want to emphasize your other auctions by including another, more prominent link to this page in your item listings. You can create this link by adding the following line of HTML code to your item description:

[View full width]
 <a href="http://cgi6.ebay.com/ws/eBayISAPI.dll?ViewSellersOtherItems&amp ;userid=USERID&amp;include=0&amp;since=- 1&amp;sort=3&amp;rows=50&amp;sspageName=DB:OtherItems" target=_blank> Check out my other  items! </a> 

Naturally, you should replace USERID with your own eBay user ID. You can also replace the Check out my other items! text with any text of your choosing.

Linking to Your About Me Page

You can also create a separate link to your About Me page, which includes a list of all your current eBay auctions. This is an easier way to provide a constant link to all your auctions in progress, and it can be inserted into any web pagenot just your item listings.

Note

Of course, another way to promote your auctions on the eBay site is to employ eBay's extra-cost listing enhancements, such as bold and highlight. Learn more about these features in Chapter 21, "Choosing the Most Effective Listing Options."

You create a link to your About Me page by adding the following HTML code:

 <a href="http://members.ebay.com/aboutme/USERID/">text</a> 

Again, replace USERID with your own eBay user ID and text with the text you want for the link.