Note that the link field in Figure 16-9 (which corresponds to the href attribute) contains:
This statement instructs the browser to execute the MM_goToURL function using the supplied parameters. The effect is similar to triggering the Go To URL behavior with the onClick event.
An alternative technique for attaching a behavior to a text span is discussed under "About behaviors and text" under Help Using Dreamweaver.
The next chapter covers timelines and behaviors associated with them.