Section 12.3. Action Items

12.3. Action Items

To monitor the performance of your ads and campaigns, you should:

  • Customize, generate, and save reports.

  • Schedule reports to be regularly emailed.

  • Implement conversion tracking for purchases, key page views, and other events that are significant to your business model.

  • Turn on cross-channel-conversion campaign tracking to keep track of performance in one place (AdWords) across all the networks in which your ads appear.

Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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