Section 10.6. Action Items


10.6. Action Items

To start driving traffic to your web properties with AdWords, you should:

  • Sign up for an AdWords account.

  • Create an initial Ad Group and Ad Campaign.

  • Create multiple campaigns for multiple web properties.

  • Add variant text and image ads to your Ad Campaigns.

  • Understand how to implement site targeting as opposed to keyword targeting and the implications of CPM advertising.

  • If you manage multiple AdWords accounts, get a client manager account.



Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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