Section 10.6. Action Items

10.6. Action Items

To start driving traffic to your web properties with AdWords, you should:

• Sign up for an AdWords account.

• Create an initial Ad Group and Ad Campaign.

• Create multiple campaigns for multiple web properties.

• Add variant text and image ads to your Ad Campaigns.

• Understand how to implement site targeting as opposed to keyword targeting and the implications of CPM advertising.

• If you manage multiple AdWords accounts, get a client manager account.