Table of Contents

Google Advertising Tools
By Harold Davis
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Publisher: O'Reilly
Pub Date: January 2006
Print ISBN-10: 0-596-10108-2
Print ISBN-13: 978-0-59-610108-4
Pages: 366

Table of Contents  | Index

		Copyright
		Organization
		Assumptions
		About the Examples
		Conventions Used in This Book
		Using Code Examples
		How to Contact Us
		Safari Enabled
		Acknowledgments
		Part I:  Making Money with Your Web Site
			Chapter 1.  Build It and They Will Come: Creating Popular Web Sites
				Section 1.1.  The Taxonomy of Success
				Section 1.2.  Popular Sites: Using Alexa
				Section 1.3.  How Much Content Is Enough?
				Section 1.4.  Presenting Content
				Section 1.5.  Content Architecture
				Section 1.6.  Action Items
			Chapter 2.  Driving Traffic to Your Site
				Section 2.1.  Creating a Plan and a Story
				Section 2.2.  Submitting Your Sites to Search Engines
				Section 2.3.  Working with Directories
				Section 2.4.  Becoming Popular
				Section 2.5.  Publishing Press Releases
				Section 2.6.  Syndication Feeds
				Section 2.7.  Using Email Lists
				Section 2.8.  Action Items
			Chapter 3.  Optimizing Sites for Search Engine Placement
				Section 3.1.  How Your Site Appears to a Bot
				Section 3.2.  Excluding the Bot
				Section 3.3.  Meta Information
				Section 3.4.  Creating a Site with SEO in Mind
				Section 3.5.  Avoiding Overly Aggressive SEO Practices
				Section 3.6.  Action Items
			Chapter 4.  Making Money with Affiliate Programs
				Section 4.1.  Kinds of Ad Programs
				Section 4.2.  Understanding Affiliate Programs
				Section 4.3.  Working with an Affiliate Program
				Section 4.4.  Action Items
			Chapter 5.  CPC Advertising
				Section 5.1.  CPC Terminology
				Section 5.2.  Understanding Contextual Relevance
				Section 5.3.  CPC Program Vendors
				Section 5.4.  Placing CPC Ads on Your Site
				Section 5.5.  Action Items
			Chapter 6.  Profiting from Adult Sites
				Section 6.1.  Creating Adult Sites
				Section 6.2.  Making Money with Advertising
				Section 6.3.  Publicizing Your Site
				Section 6.4.  Action Items
		Part II:  Getting the Most from AdSense
			Chapter 7.  Understanding Google, AdSense, and AdWords
				Section 7.1.  The Syntax of a Google Query
				Section 7.2.  Google's Parts
				Section 7.3.  Automated Ad Brokering: AdSense and AdWords
				Section 7.4.  Action Items
			Chapter 8.  Working with AdSense
				Section 8.1.  Applying for an AdSense Account
				Section 8.2.  Setting Account Options
				Section 8.3.  AdSense Content and AdSense Search
				Section 8.4.  AdSense Ad Settings
				Section 8.5.  AdSense Search Settings
				Section 8.6.  Action Items
			Chapter 9.  Making Sense of AdSense
				Section 9.1.  Ad Performance
				Section 9.2.  Search Performance
				Section 9.3.  Your Earnings
				Section 9.4.  Tools Beyond AdSense for Tracking
				Section 9.5.  Action Items
		Part III:  Working with AdWords
			Chapter 10.  Using AdWords
				Section 10.1.  Signing up for an Account
				Section 10.2.  Creating and Editing Ad Campaigns
				Section 10.3.  Ad Groups
				Section 10.4.  Site Targeting
				Section 10.5.  Getting a Client Manager Account
				Section 10.6.  Action Items
			Chapter 11.  Improving Campaign and Ad Group Performance
				Section 11.1.  Monitoring Your AdWords Activity
				Section 11.2.  Optimizing Your Ads
				Section 11.3.  Modifying Your Campaigns
				Section 11.4.  Action Items
			Chapter 12.  AdWords Reporting and Conversion Tracking
				Section 12.1.  Using AdWords Reports
				Section 12.2.  Working with Conversion Tracking
				Section 12.3.  Action Items
		Part IV:  Using the AdWords APIs
			Chapter 13.  Understanding the AdWords API
				Section 13.1.  Introducing the AdWords API
				Section 13.2.  Working with the AdWords API Web Service
				Section 13.3.  The AdWords API Services
				Section 13.4.  Signing up for a Developer Token
				Section 13.5.  Action Items
			Chapter 14.  Programming the AdWords API
				Section 14.1.  Using the AdWords API with PHP
				Section 14.2.  Creating the Campaign Web Service Client
				Section 14.3.  Creating a Campaign
				Section 14.4.  Creating an AdGroup
				Section 14.5.  Adding an Ad
				Section 14.6.  Adding Keywords
				Section 14.7.  Verifying Your Creation
				Section 14.8.  Action Items
			Chapter 15.  Navigating the AdWords Objects Hierarchy
				Section 15.1.  Working with the AdWords API Web Services
				Section 15.2.  Creating Authentication Information
				Section 15.3.  Iterating Through the AdWords Hierarchy
				Section 15.4.  Action Items
			Chapter 16.  Keyword Estimation
				Section 16.1.  KeywordEstimatorService Messages and Responses
				Section 16.2.  Keyword Requests and Estimates
				Section 16.3.  Getting User Information
				Section 16.4.  Returning the Keyword Estimate
				Section 16.5.  Action Items
		Glossary
		About the Author
		Colophon
		Index