Here are some action items for you to take to get started on the road to driving traffic to your web site:
Understand who is the ideal visitor to your site.
Discover some interesting stories to tell about your web site.
Make a checklist and plan for publicizing your site.
Submit your site to search engines.
Resubmit your site to search engines as necessary over time.
Get your site listed in the ODP and Yahoo! taxonomic directories.
Work to encourage appropriate inbound linking to your site.
Publish a press release.
Continue to publish press releases as stories related to your site come up.
Create and distribute syndication feeds.
Consider creating and maintaining an email newsletter to support your site marketing campaign.