Section 2.8. Action Items

2.8. Action Items

Here are some action items for you to take to get started on the road to driving traffic to your web site:

  • Understand who is the ideal visitor to your site.

  • Discover some interesting stories to tell about your web site.

  • Make a checklist and plan for publicizing your site.

  • Submit your site to search engines.

  • Resubmit your site to search engines as necessary over time.

  • Get your site listed in the ODP and Yahoo! taxonomic directories.

  • Work to encourage appropriate inbound linking to your site.

  • Publish a press release.

  • Continue to publish press releases as stories related to your site come up.

  • Create and distribute syndication feeds.

  • Consider creating and maintaining an email newsletter to support your site marketing campaign.

Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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