1.3. How Much Content Is Enough?
Suppose you create one web page every hundred days that generates $100 in ad revenue. Alternatively, you create a page a day for 100 days. Each page generates $1.00 in ad revenue. Either way, you end up with $100.00 at the end of 100 days.
The point is that there are different ways to go about deciding how much content to createit significantly depends upon the quality of the content. A single content page might make sense if it contained a valuable application like TinyURL (See "Useful Free Services and Software," earlier in this chapter). If your pages are low-value content, you will need a great many of them to make significant revenue from advertising.
Between the two extremesa single page of valuable content and many pages of low-value contentlies a happy medium that will work for most content-based sites by creating enough critical mass to draw both traffic and advertisers. If you are just starting out, this happy medium is a goal to which you can reasonably aspire.
Here's what you need at a minimum to have a site drawing respectable numbers at the end of one year: