Section 14.8. Action Items

14.8. Action Items

If you want to use the AdWords API to programmatically interface with AdWords, you should:

• Consider which programming languages and development environments best suit your needs.

• Download and experiment with the appropriate SOAP toolkit.

• As you create your programs, understand the hierarchy of AdWords API objects: keywords require AdGroups, AdGroups require campaigns, and so on.

• Create one authentication header to use with all the AdWords API web services you call.

• Encapsulate as much code as you can in functions placed in library files that can be shared between modules so that you can reuse code.

• Make sure to carefully validate user input before submitting values to the AdWords API web services.