Table of Contents

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
by Pamela N. Danziger	ISBN:0793186021
Dearborn Financial Publishing 2004 (291 pages)
Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the foresight to anticipate the needs and desires of customers.

Table of Contents
	Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior
	Introduction
	Chapter 1	-	Why do People Buy Things They Don't Need?
	Chapter 2	-	What We Need: More Than You Ever Imagined
	Chapter 3	-	If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"
	Chapter 4	-	The 14 Justifiers that Give Consumers Permission to Buy
	Chapter 5	-	What Things People Buy that They Don't Need
	Chapter 6	-	What People Buy: Personal Luxuries
	Chapter 7	-	What People Buy: Entertainment, Recreation, and Hobbies
	Chapter 8	-	What People Buy: Home Furnishings and Home D cor
	Chapter 9	-	Trends that Impact Why People Buy Things They Don't Need
	Chapter 10	-	Pulling it all Together: How to Sell More
	Bibliography
	Index
	List of Figures
	List of Getting It Right