If there is one common action that all leaders perform it is developing a vision. The works of Kouzes, Posner, Bennis, and Nanus highlight its importance. However, vision is not developed by someone who sits in a back room. Rather, a vision is something that everyone understands and feels committed to. In addition, leaders work to define and execute all activities based on it.
Most visions , unfortunately , remain a distant abstraction in people's minds. They lack the necessary emotional buy-in and ownership. The results are projects that often become an exercise in efficiency, not effectiveness.