Building morale , pride , and spirit is a challenging process. You have to start with a solid foundation: a clear vision, mission, and goals and clear operating rules, standards, and values. Experiences are shared, and good communication practices are encouraged. Social needs are met: the desire to be validated by others and the desire to be part of something that is greater than oneself. Emotional connections take place, there is a greater identification with the team, and a sense of community is developed. Morale, pride, and spirit are enhanced, and there is a positive response of cooperation and loyalty from team members toward the leader, the team, and the greater organization. Productivity and efficiency are enhanced, and there are tangible economic and relational outcomes . The leader is the key to the success of the entire process.