Conclusion

The e-commerce and Internet's growth is bringing fundamental changes to business models, societies, and economies. Organizations are exploring new markets, new services and new products in response to forces such as advances in information and communication technologies, business strategies such as mass customization, globalization and shorter production cycles. The 21^st century enterprise can leverage the e-pricing techniques to maximize the return per customer and customize offerings and prices to encourage demand in slow periods and discourage it in busy periods. The concepts and techniques presented in this chapter can be leveraged to create "intelligent enterprises" which will not only provide better-focused and customized services to customers, but also, create new markets for products and services, and enhance customer and supplier relationships.