The Game

Buy a Feature

Prioritize Features

Which feature will entice customers to purchase your product? Which feature will cause customers to upgrade? Which feature will make customers so happy that they'll ignore or tolerate the features that they wish you would fix or remove?

Product planners endlessly debate these and other kinds of questions. Choosing the right set of features to add to a release often marks the difference between short-term failure or long-term success. Unfortunately, too many product planners make this choice without involving the people most affected by ittheir customers. The Buy a Feature game improves the quality of this decision by asking your customers to help you make it.