Remember the Future
Understand Your Customers' Definition of Success
"What should our product do?" Ah, yes, the seemingly open-ended question that many times isn't that open ended at all. Most of the time, what your product should do is some reasonable extrapolation of what it has done in the past. Your cell phone should have better signal strength, longer battery life, and be lighter. So should your laptop. And your car should be safer, faster, more stylish, and get better gas mileage. The question "What should our product do?" is therefore often trivially answered: "Your product should be better." Which should make you wonder, are you asking the right question? And are you asking it in the right way?